Corporate Holiday Gifts Buyers: Pre-Order in Summer for a Stress-free Fall
Jingle in July? Advent in August? Whatever you call it, are we really thinking about client appreciation and corporate gifts in the middle of sizzling summer heat? The answer is a robust ‘yes!’ to discerning companies who understand the importance of planning early for the upcoming holidays.
While corporate gifts are a standard of business, the practice peaked during the height of the pandemic to help keep relationships top of mind and intact. In fact, the pandemic shifted corporate gifting from mostly routine to a business priority. It reinforced what world-class brands have long known and practiced – the right corporate gift, particularly luxury gifts, makes the recipient feel valued and appreciated. While the pandemic is mostly behind us, corporate gifting continues to increase in popularity as an important marketing and business retention strategy.
According to a study conducted by Coresight Research, approximately 60 percent of the corporate gift total companies spend will be on gifts to clients and business partners outside the organization while 40 percent will be spent internally on employee recognition and awards.
The Benefits of Early Holiday Gift Planning
Getting ahead of the fourth quarter rush guarantees the best luxury gift selection and on time arrivals to your clients. While early planning and ordering client appreciation and corporate gifts for the holiday season are nothing new, it is more important than ever now, post-pandemic, as supply chain inventory in certain categories is still recovering. Pre-ordering allows you to reserve inventory. For those whose responsibilities include managing corporate gifting, planning early also has the added bonus of freeing up staff time to focus on client relations, and finishing the business year strong. Waiting until fall to plan and place orders may result in you having limited selections and being unable to guarantee timely arrival.
Stand Out from Your Competition
Another key benefit of planning and pre-ordering your client appreciation and corporate gifts is timing. By pre-ordering, you’re in charge of deciding when your holiday gifts will arrive. Plus, shipping during peak seasons can still be challenging. By pre-ordering, you can take advantage of shipping early in the holiday season. When your special luxury gift shows up at your client’s office early in the holiday season, ahead of the onslaught of other token gifts, yours will stand out and will be more memorable.
You’ll also avoid the shipping rush by scheduling in advance. Pre-ordering gives you first dibs on prime holiday shipping dates. Depending on the gift you select, arrival just before or immediately after Thanksgiving is recommended for maximum impact and enjoyment. Alternatively, client appreciation gift arrival within the first 10 business days of December is ideal.
Don’t Let the Holidays Sneak Up on You
Sending luxury client appreciation gifts is smart for business. It helps increase brand loyalty and shows appreciation. We strongly encourage our customers to have a thoughtful year-round strategy, yet the holiday season remains the most popular time of year to send client appreciation gifts. Planning ahead avoids the last-minute rush stress of trying to find gifts that matter.
Corporate Gift Buyers – Let’s Talk Budget
Another smart reason to plan and pre-order is budget. If you’re the person in charge of recommending and overseeing client appreciation, then you know firsthand the wisdom of striking while the proverbial iron is hot – in this case, the symbolic ‘iron’ is money. Pre-ordering in the summer months while marketing and business development budgets are still available avoids fourth quarter budget cuts – we’ve all been there … it happens.
Our Summer Elves are Ready to Help
Ready to embrace the pre-holiday spirit and order your client holiday gifts early? We’re here to help! Our designers are expert at creating gift boxes filled with the perfect selection of products, displayed for an exceptional box opening experience, and tailored to your specific needs and budget. We’ll get to know you and what you’re trying to achieve so we can offer personalized guidance and support that ensures your project’s success.
TELL US ABOUT YOUR PROJECT
Please fill out our simple form https://211towaterloo.com/pages/corporate or call us at 470-650-4313, M-F, 9am – 5pm ET.